Photo and Video: Olimpia Dior
The collection is entitled Nobody’s Miss, and designer Amanda Mehl declares her independence with a festive bang. The excitement of the show matches the vibrancy of the design — as Mehl puts it, “besides my alternative presentation ideas and venues, my collection is very conceptual, editorial and high fashion. It definitely won’t bore you!”
Mehl — whose label is called Amehl — l first caught our eye with her show in a school bus, which was certainly the most innovative presentation idea we saw that season. For SS18 she keeps the bar raised high with her joyous, original show on the street backed up by the Columbia University marching band. According to Mehl, “The vibe was fearless, fun and progressive.” Her hope is “to create an exciting fashion moment.” She adds, “I strive to bring the sensational back to the art and fashion worlds respectively.”
As for the collection itself, it combines a spectrum of influences for delightful results. Specifically, “The looks are feminist adaptations of stereotyped vintage Hollywood characters. Each look is inspired by a different film character and hints at roleplay, fetishism, and BDSM. The title of the collection comes from one of the looks in the show which is a pageant winner. Instead of Miss Whatever Country, her banner reads Nobody’s Miss.”
This now the 4th Amehl collection and the designer continues to evolve into a force. Check out the video to see what we mean.